Resources for Integrated Marketing Communications

JOURNALS AND MAGAZINES

ABI/inform NU resource
Full-text articles from more than 1,800 U.S. and international English-language business and management journals. Full-text available for more than 750 selected sources.
Within this database:
Mediaweek
Advertising Age (Midwest ed.)
Adweek
Brandweek
Brand Strategy (London)
Wall Street Journal

Business Source Premier NU resource
Full text articles from regional, national and international business and trade journals.
Within this database:
Journal of Current Issues and Research in Advertising
International Journal of Advertising
Journal of Advertising
Promo magazine

Communication & Mass Media Complete (EBSCO) NU resource
Citations, abstracts and full text articles from journals in communications and mass media studies.
Within this database:
Journal of Advertising Research
Journal of Marketing
Journal of Marketing Research
Advertising Age

Communication Abstracts NU resource
The database covers articles on general communication; mass communication; advertising; marketing and broadcasting.
Within this database:
Popular Communications
TV & New Media
Journal of Brand Management
Media, Culture and Society
New Media and Society

New York Times—Business section’s Media and Advertising
Stay up-to-date with the advertising and media industries.
http://www.nytimes.com/pages/business/media/index.html

Business Week’s Brand Blog
Opinions on the marketing and advertising industries from Business Week writers
http://www.businessweek.com/the_thread/brandnewday/

MARKETING AND ADVERTISING RESEARCH

Business Source Premier NU resource NU Community
Industry and company profiles from Datamonitor, market research reports from MarketWatch and country reports from CountryWatch.

Jupiter Research NU Community
Database is comprised of research covering emerging consumer technologies. Coverage is international.

Mintel Market Research Reports NU resource NU Community
Market research and consumer intelligence reports for markets in the US, Europe, and some Asian countries.

MarketResearch.com Academic NU resource NU Community
Market research reports covering business services, consumer goods, food and beverages, demographics, heavy industry, life sciences and technology and media.

ISI Emerging Markets NU resource NU Community
Covers business information from countries in Latin America, Eastern Europe, Asia, the Middle East and North Africa. Enter site, select a country, then select Industry to access industry analysis reports, news and statistics.

Gartner Intraweb NU resource NU Community
Provides product and market research reports for the information technology (IT) industry as well as reports on technologies used within various spheres of business.

Ad Access
"Searchable image database of over 7000 advertisements printed in Canadian and U.S. newspapers between 1911 and 1955."

AdSpender NU resource
Advertising expenditure data for company brands by media outlets over a rolling five year period. Outlets include television (network, cable, spot, syndication, Hispanic), radio (national, spot, local), magazines (consumer, business to business, local, Sunday, Hispanic), newspapers (national, local, Hispanic), internet, and outdoor.

CyberAtlas
"Resources for advertising and marketing professionals, students and instructors"

Lifestyle Market Analyst: A Reference Guide for Consumer Market Analysis L658.8342 L722 Reference Mgmt / Schaffner
Provides market analysis data for the local, regional, or national level. Breakdown of the American population geographically and demographically. Provides information on the interests, hobbies, and activities popular in each geographic and demographic market. Includes a section on consumer magazines and direct mail lists targeted to each lifestyle profile.

New Strategist Publications
The following publications cover consumer trends with unique statistical tables, summaries, and bulleted information. Numbers come primarily from the Census Bureau, the Bureau of Labor Statistics, the National Center for Education Statistics, the National Center for Health Statistics, and the Federal Reserve Board.

Lexis Nexis Statistical NU resource NU Community
A good starting place for identifying statistical sources and retrieving some selected statistical tables. Abstracts and some full text of statistical publications, including those of the U.S. government, research firms, trade associations, university studies, and international agencies.

SRDS (Standard Rate and Data Service) NU Community
Database of media rates and information consists of cataloged entries of more than 100,000 U.S. and international media properties that are updated monthly. Access includes Business Publication Advertising Source, Direct Marketing List Source, Radio Advertising Source, Interactive Advertising Source, Newspaper Advertising Source, Consumer Magazine Advertising Source and TV and Cable Source.

Statistical Abstract of the United States. Published: 1st- annual edition; 1878- Washington, D.C.: U.S. Dept. of Commerce, Bureau of the Census. Besides answering many basic questions, provides source information for locating more in depth statistics.
Reference 312.73 U581(Latest edition at Reference Desk) also Government Publications.
Also available at http://www.census.gov/statab/www/

American Factfinder Unrestricted
Provides statistics and data from the decennial censuses of 1990 and 2000.

U.S. Census Bureau: Populations and Housing Economic Topics Unrestricted

County and City Data Book. Published: 1949- Washington, D.C.: U.S. Dept. of Commerce, Bureau of the Census.
Main Reference L317.3 U58c (Most Recent Edition Only at Reference Desk) Main Government Publications C 3. 134/2: C83/2/ Latest Year in Government Publications (Reference Room)

County Business Patterns Unrestricted. Washington, D.C.: U.S. Dept. of Commerce, Bureau of the Census.

State and Metropolitan Area Data Book. Published: 1979- Washington, D.C.: U.S. Dept. of Commerce, Bureau of the Census.
Reference L317.305 S797 also Main Government Publications (Latest Year in Gov. Pubs. Reference Room) C 3. 134/5:

DIRECTORIES

Green Book (a.k.a. International directory of market research houses and services)
L 658.83 A512i Reference Mgmt/ Schaffner

Green Book: Worldwide Directory of Focus Group Companies and Services L658.83Reference Mgmt/ Schaffner

Advertising Red Books L 381.702 S7851c
Locate company, brand, advertising agencies and ad expenditure information.

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For further assistance, contact:

Carol Doyle
Management, Marketing, Integrated Marketing Communications
Northwestern University Library
1970 Campus Drive
Evanston, IL  60208
(312) 503-6618, fax 312-503-8930
c-doyle4@northwestern.edu
Office Location:  The Joseph Schaffner Library
Northwestern University
339 East Chicago Ave., Wieboldt Hall, 2nd Floor
Chicago, IL 60611

Research Guides A-Z -> Directory of Subject Specialists

 

schaffner-reference@northwestern.edu

Last updated: 02/25/08

May 20, 2008