Locating International Market Research Information

Sources about Consumers | Other Demographics/Statistics | Market/Industry Research | News/Articles | Directories | Other Business Research Guides |


Sources about Consumers

Jupiter Research NU Community
Database is comprised of research covering emerging consumer technologies. Coverage is international.

Publications by Euromonitor
Search for Euromonitor publications in NUcat under the Guided Search. Set Euromonitor as publisher to retrieve all publications. The following are a selection of them, latest volume located in Reference, Management Corner.

Consumer... series
These sources cover market and consumer trends in various countries, including statistics on major retail items purchased. Includes some socio-economic parameters. Consumer Europe covers 16 European countries whereas Consumer International covers 28 non-European countries.

Consumer Asia L 658.8395 C758 Reference Mgmt / Schaffner
Consumer China
L 658.834 C7581 Reference Mgmt
Consumer Eastern Europe
658.83947 C758 Reference Mgmt / Schaffner
Consumer Europe
L 658.8394 C758 Reference Mgmt
Consumer International
L 658.83 C7581 Reference Mgmt / Schaffner
Consumer Latin America
L 658.8398 C758 Reference Mgmt / Schaffner
Consumer Middle East
L 658.834 C7583 Reference Mgmt
Consumer USA
L 658.83973 C758
Consumer Western Europe L 658.8394 C758 Reference Mgmt / Schaffner

...Marketing Data and Statistics series
These sources cover marketing statistics in several countries, including marketing geography, demographic forecasts, economic indicators, labor force, market sizes, consumer expenditures, retail distribution, advertising patterns, living standards, cultural indicators and income.

China Marketing Data and Statistics L 330.951 C53994 Reference Mgmt
European Marketing Data and Statistics
L 381.622 E89 Reference Mgmt / Schaffner
International Marketing Data and Statistics 382.05 I596 Reference Mgmt / Schaffner

World Consumer Income and Expenditure Patterns L 339.3 W927 Reference Mgmt
Provides consumer expenditure statistics and trends on various products and services, income, and socio-economic parameters.


Other Demographics / Statistics

Lexis Nexis Statistical NU Community
A good starting place for identifying statistical sources and retrieving some selected statistical tables. Abstracts and
some full text of statistical publications, including those of the U.S. government, research firms, trade associations,
university studies, and international agencies. Microfiche for many of the publications indexed in this source are located in the library's microfiche collections in Government Publications and the Periodicals Room. Please ask for assistance in locating these publications since some are not included in NUcat, the online catalog.

Economist Intelligence Unit NU Community
Select country or region, then search on keywords or select Country Profile to locate demographic, financial and economic statistics.

CIA World Factbook
Provides country profiles including various statistics.

Monthly bulletin of statistics = Bulletin mensuel de statistique. New York : Dept. of Economic and Social Development, Statistical Division, United Nations. 310.5 U58m Government Publications

Northwestern University Library's International Documents Collection

Marketing and Industry Research

Stat-USA/Internet NU Community
Enter site, choose GLOBUS & NTDB, then Market and Country Research to obtain international marketing insight reports, industry sector analysis reports, and best market reports, among others.

ISI Emerging Markets NU Community
Covers business and regulatory information from countries in Latin America, Eastern Europe, Asia, the Middle East and North Africa. Enter site, select a country, then select Industry to access industry analysis reports, news and statistics.

Mintel Market Research Reports NU Community
Market research and consumer intelligence reports for markets in the US, Europe, and some Asian countries.

Business Source Premier NU Community
Full text and bibliographic information from regional, national and international business and trade journals. Industry and company profiles from Datamonitor, market research reports from MarketWatch and country reports from CountryWatch.

Business & Industry Database NU Community
Online index to business and trade journals, a majority in full text. Limit the Document Type to Industry Overview or Geographic Profile. Limit to an SIC/Product code or Industry and to a Geographic Region of the world. Limit to a Concept Term such as affluent market, demographics, market size, mature market, etc.

Investext Plus NU Community
Includes analyst reports and trade association reports on various companies and industries which often include valuable market information on products and services. Limit by country.

GMID NU Community
Euromonitor's Global Market Information Database offers research reports on a variety of consumer products and services. Coverage is global with over 200 countries researched.

News/Articles

ABI/Inform (ProQuest version) NU Community
Indexes and abstracts of more than 1,800 business and management titles. The full text of the articles are included for nearly half of the citations in the database in a variety of formats, including text, text and graphics, and PDF. Choose Topic Finder, then Business & Industry, then Marketing to drill down to various marketing articles. Refine your searches with keywords and with any relevant subject headings that you find within article records.

Business & Industry Database NU Community
Indexes and abstracts and from over 1,000 major U.S. and international trade journals, general business publications, and national & regional newspapers and newsletters. The full text is included for 75% of the articles. Limit by geographic location and concept term and/or marketing term.

Business Source Elite NU Community
Full text and bibliographic information from regional, national and international business and trade journals. Try the subject search and type in "marketing" to view terms and topics on which to search. Refine search with keywords.

Lexis Nexis Academic NU Community
Full text general, business, financial and legal news information service for several thousand publications. Go under the Business segment and choose Industry & Market to select an industry and related trade publications in which to search.

Factiva NU Community
Full text of U.S. and international research and news articles from newspapers, newswires, magazines, trade journals, and company and industry financial reports. The Publications Library contains over 6000 full-text sources. In the Publications Library, choose Search by Industry. Under the Change Publications button, you may also select publications by region of the world.


Marketing Directories

Green Book (a.k.a. International directory of market research houses and services)
L 658.83 A512i Reference Mgmt / Schaffner

Findex L 658.005 F494 Reference Mgmt / Schaffner
(a.k.a. Marketresearch.com)
Directory of market research reports.

 



c-doyle4@northwestern.edu

Last updated: 04/14/08