Locating U.S. Marketing Information

Sources about Consumers

Lifestyle Market Analyst: A Reference Guide for Consumer Market Analysis L658.8342 L722 Reference Mgmt / Schaffner Provides market analysis data for the local, regional, or national level. Breakdown of the American population geographically and demographically. Provides information on the interests, hobbies, and activities popular in each geographic and demographic market. Includes a section on consumer magazines and direct mail lists targeted to each lifestyle profile.

Choices III. Simmons Market Research Bureau. Stand-alone CD-ROM ask at Reference Desk
Contains the results of a national sample of U.S. adult consumers. Provides data for specific consumer goods and media usage. Limit by various demographics and psychographics (lifestyles).

MarketResearch.com Academic
Market research reports covering business services, consumer goods, food and beverages, demographics, heavy industry, life sciences and technology and media.

Jupiter Research
Database is comprised of research covering emerging consumer technologies. Coverage is international.

Consumer USA. Euromonitor. L 339.47097 C758 Reference Mgmt
Contains data on market and consumer trends, including statistics on major retail items purchased. Includes some socio-economic parameters.

The Sourcebook of ZIP Code Demographics. L304.60973 S724 Reference / Schaffner, also latest edition in Gov. Pubs
Includes population distribution by income, education and labor force status by ZIP code.

Demographics USA (County edition) L 658.83973 D383 Reference Mgmt

Demographics USA (Zip edition) L 658.83973 D3834 Reference Mgmt

Editor & Publisher Market Guide L381.6305 E231 Latest edition at Reference Desk.
Profiles American and Canadian cities with daily newspapers, providing information on transportation, banks, retail stores, demographics, housing, income, education and retail sales data for each of these geographic markets.

Commercial Atlas and Marketing Guide F912 R18c Latest edition in Atlas Case, Reference Room

Survey of Buying Power and Media Markets L381.605 S164 Latest edition in Reference / Schaffner
Published as two special issues of Sales and Marketing Management and bound separately. Part I provides demographic profiles, buying power indexes, and retail sales figures for 1500 cities and all counties. Part II includes 5 year projections.

New Strategist Publications
The following publications cover consumer trends with unique statistical tables, summaries, and bulleted information. Numbers come primarily from the Census Bureau, the Bureau of Labor Statistics, the National Center for Education Statistics, the National Center for Health Statistics, and the Federal Reserve Board.

Demographics of the U.S. : trends and projections 304.62097 R961d 2003 Main Government Publications
Baby Boom: Americans aged 35 to 54 305.24409 R961b 2001 Reference Mgmt
The Baby Boom: American Born 1946 to 1964 305.24409 R961b Schaffner
Generation X: Americans aged 18 to 34 306.0973 M682g 2001 Reference Mgmt
Millenials: Americans under age 25 305.23097 M646 Reference Mgmt
The Millenials: Americans Born 1977 to 1994 305.23097 M646 Schaffner
Americans 55 & older : a changing market 305.26097 A5124 1999 Mgmt
Older Americans: A Changing Market 305.26097 A5124 Schaffner
Racial and ethnic diversity : Asians, Blacks, Hispanics, Native Americans, and Whites 305.80097 R961r 2000 Reference Mgmt
American men and women : demographics of the sexes 658.834 A4963 Reference Mgmt/Schaffner
American men : who they are & how they live 305.31097 A512 Reference Mgmt
Household spending : who spends how much on what. L 658.834 A496c Reference Mgmt
American Incomes L 339.22097 R966o Reference Mgmt
Best Customers 658.834 B561 Reference Mgmt
Regional markets : the demographics of growth and decline 317.3 E96r Reference Mgmt
The American marketplace : demographics and spending patterns L 317.3 A496o Reference Mgmt
Best of health : demographics of health care consumers 362.10973 W452b 2000 Reference Mgmt

Other Demographics / Statistics

Lexis Nexis Statistical
A good starting place for identifying statistical sources and retrieving some selected statistical tables. Abstracts and some full text of statistical publications, including those of the U.S. government, research firms, trade associations, university studies, and international agencies. Microfiche for many of the publications indexed in this source are located in the library's microfiche collections in Government Publications and the Periodicals Room. Please ask for assistance in locating these publications since some are not included in NUcat, the online catalog.

SRDS (Standard Rate and Data Service)
Database of media rates and information consists of cataloged entries of more than 100,000 U.S. and international media properties that are updated monthly. Access includes Business Publication Advertising Source, Direct Marketing List Source, Radio Advertising Source, Interactive Advertising Source, Newspaper Advertising Source, Consumer Magazine Advertising Source and TV and Cable Source.

Statistical Abstract of the United States.
Published: 1st- annual edition; 1878- Washington, D.C.: U.S. Dept. of Commerce, Bureau of the Census. Besides answering many basic questions, provides source information for locating more in depth statistics.
Reference 312.73 U581(Latest edition at Reference Desk) also Government Publications.
Also available at http://www.census.gov/statab/www/

American Factfinder
Provides statistics and data from the decennial censuses of 1990 and 2000. Also has 1997 Economic Census reports.

U.S. Census Bureau: Populations and Housing Economic Topics

County and City Data Book.
Published: 1949- Washington, D.C.: U.S. Dept. of Commerce, Bureau of the Census.
Main Reference L317.3 U58c (Most Recent Edition Only at Reference Desk) Main Government Publications C 3. 134/2: C83/2/ Latest Year in Government Publications (Reference Room)

County Business Patterns. Washington, D.C.: U.S. Dept. of Commerce, Bureau of the Census.

State and Metropolitan Area Data Book. Published: 1979- Washington, D.C.: U.S. Dept. of Commerce, Bureau of the Census.
Reference L317.305 S797 also Main Government Publications (Latest Year in Gov. Pubs. Reference Room) C 3. 134/5:

Marketing and Industry Research

Business Source Premier
Full text and bibliographic information from regional, national and international business and trade journals. Industry and company profiles from Datamonitor, market research reports from MarketWatch and country reports from CountryWatch.

Mintel Market Research Reports
Market research and consumer intelligence reports for markets in the US, Europe, and some Asian countries.

MarketResearch.com Academic
Market research reports covering business services, consumer goods, food and beverages, demographics, heavy industry, life sciences and technology and media.

Investext Plus
Includes analyst reports and trade association reports on various companies and industries which often include valuable market information on products and services.

Standard & Poor's Industry Surveys L332.05 S785sd Reference Mgmt / Schaffner
A rich source for industry-level information. Overviews (25-30 pages in length) of 52 major industry groups in the U.S. Includes industry trends, how the industry operates, key ratios and statistics, how to analyze a company, a glossary, a list of publications and trade associations, and comparative company analysis. Surveys are updated twice per year. Also available online via Standard & Poor's Netadvantage . Enter site and click on "Industry" in the top menu bar.

Business & Industry Database
Online index to business and trade journals, a majority in full text. Limit the Document Type to Industry Overview to retrieve trade journal articles covering industries. Limit to an SIC/Product code or to an Industry as well, for more precise retrieval. Limit Concept Term to various terms such as baby boomer market, ethnic market, demographics, etc.

Gartner Intraweb
Provides product and market research reports for the information technology (IT) industry as well as reports on technologies used within various spheres of business and electronic commerce.

AdSpender
Advertising expenditure data for company brands by media outlets over a rolling five year period. Outlets include television (network, cable, spot, syndication, Hispanic), radio (national, spot, local), magazines (consumer, business to business, local, Sunday, Hispanic), newspapers (national, local, Hispanic), internet, and outdoor.

CyberAtlas
Statistics and web marketing information having to do with how the internet is used by consumers and trends in internet markets.

U.S. Market Trends and Forecasts L338.544 U58 Reference Mgmt / Schaffner
Covers approximately 400 industries in the areas of leisure, business services, chemicals, consumer goods, food, household, medical equipment, office equipment, textiles, and transportation. Includes charts and graphs for market value, market sectors, market shares, and market forecasts.

Plunkett's industry almanacs
Include overviews, industry contacts, career outlook, industry leaders, sales, and consumer information such as personal consumption. Certain almanacs also available on CD-ROM. Ask at Reference Desk.

Plunkett's entertainment & media industry almanac L 302.23025 P737 Reference Mgmt / Schaffner
Plunkett's financial services industry almanac L 332.10973 P737 Reference Mgmt / Schaffner
Plunkett's health care industry almanac L 338.76168 P737h Reference Mgmt / Schaffner
Plunkett's retail industry almanac L 381.105 P737 Reference Mgmt / Schaffner
Plunkett's telecommunications industry almanac L 384 P737 Reference Mgmt

Reference U.S.A.
Directory information on over 12 millions U.S. businesses. Searchable by multiple criteria.

GMID
Euromonitor's Global Market Information Database offers research reports on a variety of consumer products and services. Coverage is global with over 200 countries researched.

News/Articles

ABI/Inform (ProQuest version)
Indexes and abstracts of more than 1,800 business and management titles. The full text of the articles are included for nearly half of the citations in the database in a variety of formats, including text, text and graphics, and PDF. Choose Topic Finder, then Business & Industry, then Marketing to drill down to various marketing articles. Refine your searches with keywords and with any relevant subject headings that you find within article records.

Business & Industry Database
Indexes and abstracts and from over 1,000 major U.S. and international trade journals, general business publications, and national & regional newspapers and newsletters. The full text is included for 75% of the articles. Limit by concept term and/or marketing term.

Business Source Premier
Full text and bibliographic information from regional, national and international business and trade journals. Try the subject search and type in "marketing" to view terms and topics on which to search. Refine search with keywords.

Lexis Nexis Academic
Full text general, business, financial and legal news informationservice for several thousand publications. Go under the Business segment and choose Industry & Market to select an industry and related trade publications in which to search.

Factiva
Full text of U.S. and international research and news articles from newspapers, newswires, magazines, trade journals, and company and industry financial reports. The Business Newsstand includes current day's news and allows browsing and searching of the past 90 days' publications. The Publications Library contains over 6000 full-text sources. In the Publications Library, choose Search by Industry. Under the Change Publications button, you may also select publications by region of the world.

Marketing Directories

Green Book (a.k.a. International directory of market research houses and services)
L 658.83 A512i Reference Mgmt/ Schaffner

Green Book: Worldwide Directory of Focus Group Companies and Services L 658.83 Reference Mgmt/ Schaffner

Findex L 658.005 F494 Reference Mgmt/ Schaffner
Directory of market research reports.

c-doyle4@northwestern.edu

Last updated: 04/14/08