Individual Article:
Gallup Brain tracks more than 60 years of public opinion
Gallup Brain, a database providing extensive information gathered through Gallup Polls since 1935, is now being offered by Northwestern University Library and the Pritzker Legal Research Center. Gallup Brain contains responses to more than 125,000 questions gathered through interviews with more than 3.5 million people over the last 60 years. The questionnaires and responses are organized by decade, beginning with polls from the 1930s that measure public opinion of labor unions, relief expenditures, and a third term for President Roosevelt.
Gallup Brain is accessible at http://institution.gallup.com/ and is also linked through NUcat or Electronic Resources (ER). To access the questionnaires, click on the "DOCUMENTS" tab at the top of the main page and select a decade.
The database also contains "Events that Shaped Opinions" (a timeline of polling history), recent poll analyses ("Condoleezza Rice Has Generally Favorable Image"), management journal analyses, and the latest Gallup questionnaires (Gallup Poll Social Series: World Affairs). Also included are current Gallup Poll News Service articles with in-depth poll analyses and replicas of news stories and press releases linked to the surveys.
Gallup’s entire questionnaire collection can be browsed by date or searched by keyword. Gallup Brain also allows users to identify trends for groups of questions that share the same scale. This allows users to accurately measure how opinions on an issue have changed over time.
For more information on Gallup Brain, contact the Government Publications and Maps Department at 1-3130 or govpubs@northwestern.edu.
-- Catherine Morse