USA Ratings Climb 68% for 2010 World Cup

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The average American TV audience for the first three games played by Team USA are up 68% in 2010 compared to the same point during the 2006 World Cup, according to an analysis released by The Nielsen Company.

An average of 11.1 million viewers caught the English and Spanish language broadcasts for each of USA’s three Group C matchups in this year’s World Cup. In 2006, USA’s three group stage games averaged 6.6 million viewers.