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I'll Buy a Green Car if it Delivers

By Editor
Created 05/14/2010 - 12:00am
Submitted by Editor on Fri, 05/14/2010 - 12:00am
Type of Article: 
News (legacy)
Main webpage: 
Transportation Library [1]
Brief Description: 
Willing to purchase significantly more expensive green cars if they are superior.

The results of an Accenture study published in Fast Company [2]shows that world-wide consumers are willing to purchase significantly more expensive green cars if they are superior in every possible way than a gasoline powered vehicle.

Source URL: http://www.library.northwestern.edu/news/2010/may/ill-buy-green-car-if-it-delivers

Links:
[1] http://www.library.northwestern.edu/libraries-collections/evanston-campus/transportation-library
[2] http://www.fastcompany.com/1575905/study-consumers-only-want-green-cars-if-they-are-superior-in-every-possible-way