Sources about Consumers
| Other Demographics/Statistics | Market/Industry
Research | News/Articles | Directories | Other
Business Research Guides |
Sources about Consumers
Global Market Information Database GMID NU Community NEW!
GMID from Euromonitor International provides business intelligence on consumers, industries, and countries. It offers integrated access to statistics, reports, insightful comment and business information sources. Coverage is global, more than 200 countries are researched.
Publications by Euromonitor
Search for Euromonitor publications in NUcat
under the Guided
Search. Set Euromonitor as publisher to retrieve all publications.
The following are a selection of them, latest volume located in
Reference, Management Corner.
Consumer... series
These sources cover market and consumer trends in various countries,
including statistics on major retail items purchased. Includes some
socio-economic parameters. Consumer Europe covers
16 European countries whereas Consumer International
covers 28 non-European countries.
Consumer Asia
L 339.47095 C7582 Reference Mgmt
Consumer China L 658.834
C7581 Reference Mgmt
Consumer Eastern Europe L
339.47 C7583 Reference Mgmt
Consumer Europe L 381.094
C758 Reference Mgmt
Consumer International L
381.622 C758 Reference Mgmt
Consumer Latin America L
338.098 C7581 Reference Mgmt
Consumer Middle East L 658.834
C7583 Reference Mgmt
Consumer USA L 339.47097
C758
...Marketing Data and Statistics
series
These sources cover marketing statistics in several countries, including
marketing geography, demographic forecasts, economic indicators,
labor force, market sizes, consumer expenditures, retail distribution,
advertising patterns, living standards, cultural indicators and
income.
China Marketing Data and Statistics
L 330.951 C53994 Reference
Mgmt
European Marketing Data and Statistics
L 381.622 E89 Reference Mgmt
International Marketing
Data and Statistics 382.05 I596 Reference Mgmt
World Consumer Income and Expenditure Patterns
L 339.3 W927 Reference Mgmt
Provides consumer expenditure statistics and trends on various products
and services, income, and socio-economic parameters.
Other Demographics
/ Statistics
Lexis
Nexis Statistical NU Community
A good starting place for identifying statistical sources and retrieving
some selected statistical tables. Abstracts and
some full text of statistical publications, including those of the
U.S. government, research firms, trade associations,
university studies, and international agencies. Microfiche for many
of the publications indexed in this source are located in the library's
microfiche collections in Government Publications and the Periodicals
Room. Please ask for assistance in locating these publications since
some are not included in NUcat,
the online catalog.
Economist
Intelligence Unit NU Community
Select country or region, then search on keywords or select Country
Profile to locate demographic, financial and economic statistics.
CIA
World Factbook Unrestricted
Provides country profiles including various statistics.
Monthly bulletin of statistics = Bulletin
mensuel de statistique. New York : Dept. of Economic and
Social Development, Statistical Division, United Nations. 310.5
U58m Government Publications
Northwestern
University Library's International Documents Collection
Marketing and
Industry Research
Stat-USA/Internet NU Community
Enter site, choose GLOBUS & NTDB, then Market and
Country Research to obtain international marketing insight reports,
industry sector analysis reports, and best market reports, among
others.
Note about required password: Many of the international reports under the Globus NTDB section require a password. NU students and faculty should visit the NU Government Information library in person where a librarian may then log the user in to the database with the required password.
ISI
Emerging Markets NU Community
Covers business and regulatory information from countries in Latin
America, Eastern Europe, Asia, the Middle East and North Africa.
Enter site, select a country, then select Industry to access
industry analysis reports, news and statistics.
Mintel
Market Research Reports NU
Community
Market research and consumer intelligence reports for markets in the US, Europe,
and some Asian countries.
Global Market Information Database GMID NU Community NEW!
GMID from Euromonitor International provides business intelligence on consumers, industries, and countries. It offers integrated access to statistics, reports, insightful comment and business information sources. Coverage is global, more than 200 countries are researched.
Business
& Industry Database NU Community
Online index to business and trade journals, a majority in full
text. Limit the Document Type to Industry Overview or
Geographic Profile. Limit to an SIC/Product code or
Industry and to a Geographic Region of the world.
Limit to a Concept Term such as affluent market, demographics,
market size, mature market, etc.
Investext
Plus NU Community
Includes analyst reports and trade association
reports on various companies and industries which often include
valuable market information on products and services. Limit by country.
News/Articles
ABI/Inform
(ProQuest version) NU Community
Indexes
and abstracts of more than 1,800 business and management titles.
The full text of the articles are included for nearly half of the
citations in the database in a variety of formats, including text,
text and graphics, and PDF. Choose Topic Finder, then Business
& Industry, then Marketing to drill down to various
marketing articles. Refine your searches with keywords and with
any relevant subject headings that you find within article records.
Business & Industry
Database NU Community
Indexes
and abstracts and from over 1,000 major U.S. and international
trade
journals, general business publications, and national & regional
newspapers and newsletters. The full text is included for 75% of
the articles. Limit by geographic location and concept
term and/or marketing term.
Business
Source Premier NU Community
Full text and bibliographic
information from regional, national and international business and
trade journals. Try the subject search and type in "marketing" to
view terms and topics on which to search. Refine search with keywords.
Lexis
Nexis Academic NU
Community
Full
text general, business, financial and legal news information
service for several thousand publications. Go under the
Business segment and choose Industry & Market to
select an industry and related trade publications in which
to search.
Factiva NU
Community
Full
text of U.S. and international research and news articles from newspapers,
newswires, magazines, trade journals, and company and industry financial
reports.
The Publications Library contains over 6000 full-text sources. In
the Publications Library, choose Search by Industry. Under the Change
Publications button, you may also select publications by region
of the world.
Marketing Directories
Green Book (a.k.a. International directory
of market research houses and services)
L 658.83 A512i Reference Mgmt
Findex
L 658.005 F494 Reference Mgmt
(a.k.a. Marketresearch.com)
Directory of market research reports.
For further assistance, contact:
Jami
Xu
Reference Librarian and Liaison to the
Kellogg School of Management
Northwestern University Library
Reference Department
(847) 491-8961
jamixu@northwestern.edu
Jeannette Moss
Reference and Instruction Librarian
Northwestern University Library
Reference Department
(847) 491-2169
j-moss@northwestern.edu
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