SWOT Analyses
SWOT analyses (Strengths, Weaknesses, Opportunities, Threats) are available within Datamonitor Reports. These reports can be accessed from Business Source Premier.
Business
Source Premier (Business Searching Interface)
Enter and click on Datamonitor Reports.
Business
Source Premier (Standard Interface)
Also accessible from standard interface. Enter and click on Company
Profiles tab at top.
For further assistance, contact:
Jami
Xu
Reference Librarian and Liaison to the
Kellogg School of Management
Northwestern University Library
Reference Department
(847) 491-8961
jamixu@northwestern.edu
Jeannette Moss
Reference and Instruction Librarian
Northwestern University Library
Reference Department
(847) 491-2169
j-moss@northwestern.edu
refdept@northwestern.edu
