Sources about Consumers
| Other Demographics/Statistics | Market/Industry
Research | News/Articles | Directories
| Other Business Research Guides
Sources about Consumers
Lifestyle Market Analyst: A Reference
Guide for Consumer Market Analysis
L658.8342 L722 Reference Mgmt Provides market analysis data for
the local, regional, or national level. Breakdown of the American
population geographically and demographically. Provides information
on the interests, hobbies, and activities popular in each geographic
and demographic market. Includes a section on consumer magazines
and direct mail lists targeted to each lifestyle profile.
Choices III. Simmons Market Research
Bureau. Stand-alone CD-ROM ask at Reference Desk
Contains the results of a national sample of U.S. adult consumers.
Provides data for specific consumer goods and media usage. Limit
by various demographics and psychographics (lifestyles)
Global Market Information Database GMID NU Community NEW!
GMID from Euromonitor International provides business intelligence on consumers, industries, and countries. It offers integrated access to statistics, reports, insightful comment and business information sources. Coverage is global, more than 200 countries are researched.
MarketResearch.com
Academic NU Community
Market research reports covering business services, consumer goods, food and
beverages, demographics, heavy industry, life sciences
and technology and media.
Consumer USA. Euromonitor. L
339.47097 C758 Reference Mgmt
Contains data on market and consumer trends, including statistics
on major retail items purchased. Includes some socio-economic parameters.
The Sourcebook of ZIP Code Demographics.
L304.60973 S724 Reference, also latest edition in Gov. Pubs
Includes population
distribution by income, education and labor
force status by ZIP code.
Demographics USA (County edition)
L 658.83973 D383 Reference Mgmt
Demographics USA (Zip edition) L 658.83973 D3834
Reference Mgmt Editor & Publisher Market Guide L381.6305
E231 Latest edition at Reference Desk.
Profiles American and Canadian cities with daily newspapers, providing information
on transportation, banks, retail stores, demographics, housing, income, education
and retail sales data for each of these geographic markets.
Commercial Atlas
and Marketing Guide F912
R18c Latest edition in Atlas Case, Reference Room
Survey of Buying Power and Media Markets
L381.605 S164 Latest edition in Reference, also at Schaffner
Published as two special issues of Sales and Marketing Management
and bound separately. Part I provides demographic profiles, buying
power indexes, and retail sales figures for 1500 cities and all
counties. Part II includes 5 year projections.
New Strategist Publications
The following publications cover consumer trends with unique
statistical tables, summaries, and bulleted information. Numbers
come primarily from the Census Bureau, the Bureau of Labor Statistics,
the National Center for Education Statistics, the National Center
for Health Statistics, and the Federal Reserve Board.
- Demographics of the U.S. : trends
and projections 304.62097 R961d 2003 Main Government
Publications
- Baby Boom: Americans aged 35 to
54 305.24409 R961b 2001
Reference Mgmt
- Generation X: Americans aged 18 to 34
306.0973 M682g 2001 Reference Mgmt
- Millenials: Americans under age 25
305.23097 M646 Reference Mgmt
- Americans 55 & older : a changing
market 305.26097 A5124 1999 Mgmt
- Racial and ethnic diversity : Asians,
Blacks, Hispanics, Native Americans, and Whites 305.80097
R961r 2000 Reference Mgmt
- American men and women : demographics
of the sexes 658.834 A4963 Reference Mgmt/Schaffner
- American men : who they are & how
they live 305.31097 A512 Reference Mgmt
- Household spending : who spends how much
on what. L 658.834 A496c Reference Mgmt
- American Incomes L 339.22097
R966o Reference Mgmt
- Best Customers 658.834 B561 Reference
Mgmt
- Regional markets : the demographics of
growth and decline 317.3 E96r Reference Mgmt
- The American marketplace : demographics
and spending patterns L 317.3 A496o Reference Mgmt
- Best of health : demographics of
health care consumers 362.10973 W452b 2000 Reference Mgmt
Other Demographics
/ Statistics
Lexis
Nexis Statistical NU
Community
A good starting place for identifying statistical sources and retrieving
some selected statistical tables. Abstracts and some full text
of statistical publications, including those of the
U.S. government, research firms, trade associations, university
studies, and international agencies. Microfiche for many of the
publications indexed in this source are located in the library's
microfiche collections in Government Publications and the Periodicals
Room. Please ask for assistance in locating these publications
since
some are not included in NUcat,
the online catalog.
Statistical Abstract of the United States.
Published: 1st- annual edition; 1878- Washington, D.C.: U.S. Dept.
of Commerce, Bureau of the Census. Besides answering many basic
questions, provides source information for locating more in depth
statistics.
Reference 312.73 U581(Latest edition at Reference Desk) also Government
Publications.
Also available at http://www.census.gov/statab/www/
American
Factfinder Unrestricted
Provides statistics and data from the decennial censuses of 1990
and 2000. Also has 1997 Economic Census reports.
U.S.
Census Bureau: Populations and Housing Economic Topics
Unrestricted
County and City Data Book. Published:
1949- Washington, D.C.: U.S. Dept. of Commerce, Bureau of the Census.
Main Reference L317.3 U58c (Most Recent Edition Only at Reference
Desk) Main Government Publications C 3. 134/2: C83/2/ Latest Year
in Government Publications (Reference Room)
County
Business Patterns Unrestricted. Washington, D.C.: U.S.
Dept. of Commerce, Bureau of the Census.
State and Metropolitan Area Data Book.
Published: 1979- Washington, D.C.: U.S. Dept. of Commerce, Bureau
of the Census.
Reference L317.305 S797 also Main Government Publications (Latest
Year in Gov. Pubs. Reference Room) C 3. 134/5:
Marketing and
Industry Research
Mintel
Market Research Reports NU
Community
Market research and consumer intelligence reports for markets in the US, Europe,
and some Asian countries.
MarketResearch.com
Academic NU Community
Market research reports covering business services, consumer goods, food and
beverages, demographics, heavy industry, life sciences
and technology and media.
Global Market Information Database GMID NU Community NEW!
GMID from Euromonitor International provides business intelligence on consumers, industries, and countries. It offers integrated access to statistics, reports, insightful comment and business information sources. Coverage is global, more than 200 countries are researched.
Investext
Plus NU Community
Includes analyst reports and trade association
reports on various companies and industries which often include
valuable market information on products and services.
Standard & Poor's Industry Surveys L332.05 S785sd
Reference Mgmt / Schaffner
A rich source for industry-level information. Overviews (25-30 pages in length)
of 52 major industry groups in the U.S. Includes industry trends, how the industry
operates, key ratios and statistics, how to analyze a company, a glossary, a
list of publications and trade associations, and comparative company analysis.
Surveys are updated twice per year. Also
available online via Standard & Poor's Netadvantage NU Community.
Enter site and click on "Industry" in the top menu bar.
Business & Industry
Database NU Community
Online index to business and trade journals, a majority in full text. Limit the Document
Type to Industry Overview to retrieve trade journal articles covering
industries. Limit to an SIC/Product code or to an Industry as well,
for more precise retrieval. Limit Concept Term to various terms such as
baby boomer market, ethnic market, demographics, etc.
Gartner
Intraweb NU Community
Provides product and market research reports for the information
technology (IT) industry as well as reports on technologies used
within various spheres of business and electronic commerce.
Internetnews.com (formerly Cyberatlas)
Unrestricted
Statistics and web marketing information having to do with how the
internet is used by consumers and trends in internet markets.
U.S. Market Trends and Forecasts
L338.544 U58 Reference Mgmt / Schaffner
Covers approximately 400 industries in the areas of leisure, business
services, chemicals, consumer goods, food, household, medical equipment,
office equipment, textiles, and transportation. Includes charts
and graphs for market value, market sectors, market shares, and
market forecasts.
Plunkett's industry almanacs
Include overviews, industry contacts, career outlook, industry leaders,
sales, and consumer information such as personal consumption. Certain
almanacs also available on CD-ROM. Ask at Reference Desk.
- Plunkett's entertainment & media
industry almanac L 302.23025 P737 Reference Mgmt / Schaffner
- Plunkett's financial services industry
almanac L 332.10973 P737 Reference Mgmt / Schaffner
- Plunkett's health care industry almanac
L 338.76168 P737h Reference Mgmt / Schaffner
- Plunkett's retail industry almanac L 381.105
P737 Reference Mgmt / Schaffner
- Plunkett's telecommunications industry
almanac L 384 P737 Reference Mgmt
News/Articles
ABI/Inform
(ProQuest version) NU Community
Indexes
and abstracts of more than 1,800 business and management titles.
The full text of the articles are included for nearly half of the
citations in the database in a variety of formats, including text,
text and graphics, and PDF. Choose Topic Finder, then Business
& Industry, then Marketing to drill down to various
marketing articles. Refine your searches with keywords and with
any relevant subject headings that you find within article records.
Business & Industry
Database NU Community
Indexes
and abstracts and from over 1,000 major U.S. and international
trade
journals, general business publications, and national & regional
newspapers and newsletters. The full text is included for 75% of
the articles. Limit by concept term and/or marketing term.
Business
Source Premier NU
Community
Full text and bibliographic
information from regional, national and international business and
trade journals. Try the subject search and type in "marketing"
to view terms and topics on which to search. Refine search with
keywords.
Lexis
Nexis Academic NU
Community Full
text general, business, financial and legal news informationservice
for several thousand publications. Go under the Business
segment and choose Industry & Market to
select an industry and related trade publications in which
to search.
Factiva NU
Community
Full
text of U.S. and international research and news articles from newspapers,
newswires, magazines, trade journals, and company and industry financial
reports. The
Business Newsstand includes current day's news and allows browsing
and searching of the past 90 days' publications. The Publications
Library contains over 6000 full-text sources. In the Publications
Library, choose Search by Industry. Under the Change Publications
button, you may also select publications by region of the world.
Marketing Directories
Green Book (a.k.a. International directory
of market research houses and services)
L 658.83 A512i Reference Mgmt
Findex
L 658.005 F494 Reference Mgmt
Directory of market research reports.
For further assistance, contact:
Jami
Xu
Reference Librarian and Liaison to the
Kellogg School of Management
Northwestern University Library
Reference Department
(847) 491-8961
jamixu@northwestern.edu
Jeannette Moss
Reference and Instruction Librarian
Northwestern University Library
Reference Department
(847) 491-2169
j-moss@northwestern.edu
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